Project Management / Art Direction / Logo Design / Print Design

Since 1920, Reliable has been the premier manufacturer of automatic fire sprinklers, valve and accessory products, and a major distributor of sprinkler system components. In the sprinkler industry, Reliable produces both of the industry's two basic types - the solder type and the frangible bulb - for virtually every type of building applications. Reliable also produces a broad range of valves including alarm, dry, deluge, preaction, and check valve that control water flow to sprinkler systems and actuate alarm signaling.

Product Development

Reliable, a privately-owned, leading manufacturer of fire protection products, is dedicated to innovative products and exceptional customer service.  They recognize that an integral part of a business growth strategy involves the creation of innovative products and services to achieve competitive market advantages and better address customer needs.  With multiple requests from their loyal customer base for a new flexible product to use in States with seismic activity, Reliable was seeking a new product development partner. 

Oberlange understands the challenging nature of product development and the complex undertaking that involves critical interdependent activities and considerations, including, marketing, research, development, risk assessment, cost analyses, quality, regulatory compliance, launch preparation, commercialization, cross-functional collaboration, corporate strategy, portfolio management and resource allocation. 

Oberlange addressed the product development complexities by applying professional project management to Reliable's initiative.  We created the innovation framework that enabled them to translate their ideas into new products and services.

Art Direction: System Components Catalog

Every year, Reliable distributes product catalogs to their sales team and vendors. To keep things fun and exciting, different themes are used. Oberlang's Creative Department was called upon to create the theme for Volume 12. The winner was an 80's rock and roll theme. Before the 80's theme was choosen, there was a 50's concept as well as a modern concept. 

Logo Redesign

Reliable is almost a century old. To help them stay current, Oberlange was asked to redesign the main logo. Unfortunately, mid-way through the project, the board decided they wanted to keep their original logo for sentimental reasons. Here are a couple of the concepts Oberlange came up with.

RascoFlex Logo Design

Even though Reliable decided no to move forward with the company logo redesign, they enjoyed working with us so much they asked if Oberlange would design the logo for their new line of RascoFlex pipe fittings. Below is the final result.