BULLETPROOF PROD.
Art Direction / Print Design

Law, love, loyalty...
Nothing's that simple.

I was approached by Bulletproof Productions to develop the concept for a promo poster for the premier of their movie, Loaded. So what's the best way to capture the gritty subject matter of the film? Coke, guns, and blood. Yeah, that'll do it. Combined with a custom font treatment for the movie title, the poster really grabs your attention and draws you into a glorious life of crime.

"So why do they call him Pepsi?
Because he doesn't do coke."